QuitWYO

Turns out, quitting smoking ain’t easy, but a little help can make it happen. A project with one of my favorite creative partners, Jeff Euteneur (spell that three times, lol) and the team over at Warehouse21 .

AdSaltCreative.com

Women kicking @ss - with the numbers to prove it. The superheroines of brand-boosting, the superchargers of bandwagons, the ladies who launch - AdSalt! Go see ROI in action!

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Enough Already, Indeed

As if times aren’t stressful enough…your finances still matter. A super glossy and heartfelt campaign for outdoor and socials.

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Teaching Teachers

Online master’s and doctorate degrees sold through an all-inclusive, full-funnel marketing launch. Complete from data-informed personas to data-driven creative executions.
Part one.

Free Love

Everybody loves custom swag. Name recognition. Brand building. Ownable AF. Plus, it gets my packaging-copy muscles all big and sexy. I’d love nothing more than to let you read some of these up close and personal… I’m weird like that.

TILT36T Thanksgiving Card

iCast Tradeshow: Pre-Tangled Line

iCast Tradeshow: Fish Calls

Holiday Card: Elf Traps

Holiday Card: Tree-In-A-Can

Holiday Card - Tannenbalm Lip Balm

Nativity Scene Tape

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Holiday Card: Whacky Magnet Sets

Builders' Expo: Contractor Lure

Vegans of Troy

The best vegan-geek foodie bandits on earth. Two ventures, two brands, two websites full of joyful copy, ongoing SM, and vundebah merch in tandem with my talented and salty pals over at Adsalt. Yum.

burritosquared.com

wizardburger.com

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NYU Steinhardt

A complex program requiring an all-encompassing suite of NYU brand cohesive marketing materials and media support for multiple audiences from school district participation through student recruitment.

Full Suite of Content

Program Video

NYU Site Content

SM Recruitment

District Materials, Events & Webpage

A Brand, All New

In under six months, we built a new consumer brand completely from scratch. Every word and image. Followed by product extensions. Here's the original New York Times Article.

Jeb Corliss for Pelican ProGear

Alexandra Cousteau

Craig 'Sawman' Sawyer for Pelican ProGear

Mark Davis, Pelican Pro

Cooler Social Media vs YETI

Real Estate Realism

A campaign that really grasps the second homeowner situation on both sides.

Berkshire United Way

An informative campaign with PhantomConcept. Rooted in solid market data that informed everything from better-defined internal language to a new regional brand guide, website reorg, outdoor campaign, and laser-focused social messaging.

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Bear with us.

Many audiences to please, one story to tell. Meanwhile, if you’re into this educational thing - there’s more under the desk. Collateral, ads, posters, brand guides, taglines, and of course videos. Let me know.

This Is Ursinus

Repellent Ideas

Truth is, only the females bite. Fierce.

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NBA Anniversary

Full campaign built around Facebook sweepstakes with interactive game microsite, social media, pr, print, video, and broadcast TV featuring Paul Pierce.

Multiple Campaigns Available

Boomer Money Management

Yep, it’s time for retirement advice. True stories.

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Uninstitutionalized

Acres of grounds suitable for all-age frolicking and use - plus art!

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State Fair TypeCast

Read between the lines, the State Fair is fun. This went out as a double sided poster to the press. Attendance was boosted, walls were decorated.

Sink Fast

Brand new name(s) and logos for product, company, and patented technology - plus website, advertising, and packaging.

S&W Classics That Sang Like Canaries

Collectors love a good story, and these models each had one worth telling in detail.

Uncorking Tall Tales

They tell us the varietal and plot, we translate it into labelese. If you go here, you can order some.

'Til Death Do Us Part

She's quite the catch. He's not so bad either. But before they landed in winery bliss, they met on opposite sides of the phone and fence. Call it fate or chalk it up to pure chemistry–but to no one's surprise (except Nico's) it led to that joyful leap of faith we call a wedding. And in honor of that perfect pairing, this bright floral Viognier offers a touch of honey to share with your own coworkers, friends, neighbors, lovers and spouses—or if you can swing it, all of the above.

Truth Serum

In vino veritas, especially with these vinos. Truth Serum wines are our founder’s most select, tongue-loosening creations. Only available for a limited time, in finite amounts – they’re exclusively released at the lab (where we can secretly record your confessions).

Giraffa

You can lead a kid to a wheeled giraffe, but you can’t make him ride it. Our founder insisted on carrying his everywhere. Named in tribute, Giraffa contrasts a bright open zest with the creamy polish of French oak aging. Unique. Amusing. A little complex. Enjoy it with clever conversation, simply prepared fish, chicken, pasta in a cream sauce – or throw convention to the wind and drink it while carting around your favorite rolling animal.

Fruit of the Boot

Winemaking leaves little time for monkeying around, so we make time – rubber boots and all. And the official rosé of our revelry is Fruit of the Boot, tinted with a bit more boldness and gratitude than most. The strawberry, raspberry fresh cherry, and floral notes ring truest when well chilled beside Mediterranean appetizers, spicy curries, grill marks, summer breezes, or just great company (which was how it was made).

Bao Bao

A sophisticate with a smattering of seven languages under his collar, our canine partner Bao (pronounced however you please, when he’s not around) shares more than a few characteristics with this wine. Both come across as very bright, full of character and extremely food friendly - and neither would ever prefer a sneaker over a nice Havarti

Joyride

Grand theft moped with a cheerleading accomplice makes for an enduring family legend (as well as an inspired name). Joyride pinot noir is as firmly structured and balanced as a good pep-rally pyramid. Opening with vibrant berries - layers of sweet jam and hints of pepper build to a complex finish that lingers on and on... much like the guilt of a certain bobbysoxer (who left the keys in the ignition).

Invincible

Years back, the basement was hijacked by a roving band of motley youth - led by our son. Invincible celebrates thier enduring friendship and daring adventures in a well-balanced, dynamic, cabernet sauvignon. Ruby red, it boasts a complex structure and dark berries worthy of savoring today with observable potential to mature into something even finer tomorrow – much like the guys themselves.

MARIA COLLEGE

Re-branding for a commuter college specializing in healthcare, compassion, and living thier values. Print. Digital. Long, Medium & Short Form Video. Magazine content. All with TILT36T.

MARIA COLLEGE

SIG Serious

Creation of a new product category for a brand with no room for compromise. Entire product line launch featuring a fully descriptive, e-commerce site, video, print advertising, and catalog brochure. All up to established, high-performance brand standards. Every word and image brand-spankin’ newly minted.

Print Ads

Full Brochure

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Infuse-iasm

It’s a pump, inside the ball. Multiplecampaigns featuring star athletes, broadcast TV and more.

No Guarantees

One of the best clients in the universe. Seriously.

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Fisherman Bait

Attractive in multiple languages including freshwater, saltwater, river, lake and corporate Japanese.

A Blast of Attitude

The S&W 1000 Series of hard-working shotguns were introduced with these bold ads featuring clear benefit statements partnered with beautiful product close-ups and a straightforward brochure chock full of rugged selling points.

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Start Early

Our reformulated recruitment began earlier, so students could do the same. Full funnel consideration meant having to start conversations, financial and emotional, well in advance. Ask me about our advancement direct mail.

Universal Introductory Postcards

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General Audience Introduction

Student Introductory Piece

Initial Parent Outreach

Admissions Specific Microsite

Multiple Scholarship Materials

Admissions Datebook/Reminders

Runway Takeaways

Developing annual trade show materials for the sexy world of the laminate surface industry means literally telling stories, in detail. Yay! Strategic designs, packaging, and sales-force functionality built-in.