COPYSQUIRL

Turns out, quitting smoking ain’t easy, but a little help can make it happen. A project with one of my favorite creative partners, Jeff Euteneur (spell that three times, lol) and the team over at Warehouse21 .

Women kicking @ss - with the numbers to prove it. The superheroines of brand-boosting, the superchargers of bandwagons, the ladies who launch - AdSalt! Go see ROI in action!

As if times aren’t stressful enough…your finances still matter. A super glossy and heartfelt campaign for outdoor and socials.

Online master’s and doctorate degrees sold through an all-inclusive, full-funnel marketing launch. Complete from data-informed personas to data-driven creative executions.
Part one.

Everybody loves custom swag. Name recognition. Brand building. Ownable AF. Plus, it gets my packaging-copy muscles all big and sexy. I’d love nothing more than to let you read some of these up close and personal… I’m weird like that.

The best vegan-geek foodie bandits on earth. Two ventures, two brands, two websites full of joyful copy, ongoing SM, and vundebah merch in tandem with my talented and salty pals over at Adsalt. Yum.

A complex program requiring an all-encompassing suite of NYU brand cohesive marketing materials and media support for multiple audiences from school district participation through student recruitment.

In under six months, we built a new consumer brand completely from scratch. Every word and image. Followed by product extensions. Here's the original New York Times Article.

A campaign that really grasps the second homeowner situation on both sides.

An informative campaign with PhantomConcept. Rooted in solid market data that informed everything from better-defined internal language to a new regional brand guide, website reorg, outdoor campaign, and laser-focused social messaging.

Many audiences to please, one story to tell. Meanwhile, if you’re into this educational thing - there’s more under the desk. Collateral, ads, posters, brand guides, taglines, and of course videos. Let me know.

Mexico Beach pulls you in with full-spread, gorgeous print featuring enough room to breathe - working with Tilt36T.com.

Truth is, only the females bite. Fierce.

Full campaign built around Facebook sweepstakes with interactive game microsite, social media, pr, print, video, and broadcast TV featuring Paul Pierce.

Multiple Campaigns Available

Yep, it’s time for retirement advice. True stories.

Acres of grounds suitable for all-age frolicking and use - plus art!

Read between the lines, the State Fair is fun. This went out as a double sided poster to the press. Attendance was boosted, walls were decorated.

Brand new name(s) and logos for product, company, and patented technology - plus website, advertising, and packaging.

Raise your hand if the idea of social services, healthcare and education coming together sounds like a positive move.

Collectors love a good story, and these models each had one worth telling in detail.

Recruitment still depends on a few physical pieces in the greater marketing mix. Great client. Great messaging. Part of a larger brand refresh and campaign with PhantomConcept.

They tell us the varietal and plot, we translate it into labelese. If you go here, you can order some.

Re-branding for a commuter college specializing in healthcare, compassion, and living thier values. Print. Digital. Long, Medium & Short Form Video. Magazine content. All with TILT36T.

Creation of a new product category for a brand with no room for compromise. Entire product line launch featuring a fully descriptive, e-commerce site, video, print advertising, and catalog brochure. All up to established, high-performance brand standards. Every word and image brand-spankin’ newly minted.

It’s a pump, inside the ball. Multiplecampaigns featuring star athletes, broadcast TV and more.

One of the best clients in the universe. Seriously.

Attractive in multiple languages including freshwater, saltwater, river, lake and corporate Japanese.

Alfred is a little different. So are their definitions of the perfect student, graduate, and even success. Whether demonstrating potential or just calling it out, these fit the brand.

The S&W 1000 Series of hard-working shotguns were introduced with these bold ads featuring clear benefit statements partnered with beautiful product close-ups and a straightforward brochure chock full of rugged selling points.

Program naming, website, card design, brochure, and ads - because teens have to start somewhere.

Even thier own people had trouble describing what they did clearly. Together, we simplified the explanation of what this smart company does - without losing the technical audience along the way. Not as easy as it sounds.

Visit the site here.

Our reformulated recruitment began earlier, so students could do the same. Full funnel consideration meant having to start conversations, financial and emotional, well in advance. Ask me about our advancement direct mail.

A cancer-treatment accessibility-revolution. Renamed, rebranded, and launched with messaging to reach multiple audiences with varying levels of technical knowledge.

Developing annual trade show materials for the sexy world of the laminate surface industry means literally telling stories, in detail. Yay! Strategic designs, packaging, and sales-force functionality built-in.