COPYSQUIRL

Joined with one of my favorite creatives Jeff Euteneur (spell that three times, lol) over at Warehouse21 to get to the heart of quitting for some specific Wyoming demographics - full suite campaign built around video. It ain’t easy, but it’s better with a little help.

Women kicking @ss - with the numbers to prove it. The superheroines of brand-boosting, the superchargers of bandwagons, the ladies who launch - AdSalt! Go see ROI in action!

Seriously. Times are stressful enough without asking for more. But ignoring your financial well-being isn’t a good option. Just sayin’. Also available in SM sizes and shapes.

Everybody loves custom swag. Name recognition. Brand building. Ownable AF. Plus, it gets my packaging-copy muscles all big and sexy. I’d love nothing more than to let you read some of these up close and personal… I’m weird like that.

Read between the lines, the State Fair is fun. This went out as a double sided poster to the press. Attendance was boosted, walls were decorated.

Re-branding for a commuter college specializing in healthcare, compassion, and living thier values. Print. Digital. Long, Medium & Short Form Video. Magazine content. All with TILT36T.

The best vegan-geek foodie bandits on earth. Two ventures, two brands, two websites full of joyful copy, ongoing SM, and vundebah merch in tandem with my talented and salty pals over at Adsalt. Yum Yum.

An informative campaign with PhantomConcept. Rooted in solid market data that informed everything from better-defined internal language to a new regional brand guide, website reorg, outdoor campaign, and laser-focused social messaging.

While still feeling a little bit undiscovered. Mexico Beach has something for everyone, as nicely demonstrated with the team over at Tilt36T.com.

If teachers ruled the world, they’d have built this brand new model of education and teacher training - then advertised it with clever animations on social media. So, they did.

Truth is, only the females bite. Fierce.

A complex campaign with a full suite of media support for multiple audiences - some of which you see here.

This was an anniversary campaign built around a facebook sweepstakes, microsite, social media, pr, print, video and broadcast TV featuring Paul Pierce.

Multiple Campaigns Available

We crafted new name(s) and logos for product, company and patented technology - then populated a new website and created a packaging suite to round out the brand.

They tell us the varietal and plot, we translate it into labelese. If you go here, you can order some.

Many audiences to please, one story to tell. Meanwhile, if you’re into this educational thing - there’s more under the desk. Collateral, ads, posters, brand guides, taglines, and of course videos. Let me know.

Acres of grounds suitable for all-age frolicking and use - plus art!

If you recall these vintage items… it’s time for retirement advice. Harsh but true facts (and this was a few years ago, lol).

Creation of a new product category for a brand with no room for compromise. Entire product line launch featuring a fully descriptive, e-commerce site, video, print advertising, and catalog brochure. All up to established, high-performance brand standards. Every word and image brand-spankin’ newly minted.

Attractive in multiple languages including freshwater, saltwater, river, lake and corporate Japanese.

Alfred is a little different. So are their definitions of the perfect student, graduate or even success. Whether demonstrating potential or just calling it out, both of these directions fit the brand.

The S&W 1000 Series of hard-working shotguns were introduced with these bold ads featuring clear benefit statements partnered with beautiful product close-ups and a straightforward brochure chock full of rugged selling points.

In under six months, we built a new consumer brand completely from scratch. Every word and image. Followed by product extensions. Here's the original New York Times Article.

Even thier own people had trouble describing what they did clearly. Together, we simplified the explanation of what this smart company does - without losing the technical audience along the way. Not as easy as it sounds.

Visit the site here.

Our reformulated recruitment began earlier, so students could do the same. Full funnel consideration meant having to start conversations, financial and emotional, well in advance. Ask me about our advancement direct mail.

Collectors love a good story, and these models each had one worth telling in detail.

Sassy ads do the job connecting the region's NYC summer visitors with the right agent to buy a second home (one who understands their NYC attitudes) and then vice-versa, for the local homeowners ready to jump ship. 

A cancer-treatment accessibility-revolution. Renamed, rebranded, and launched with messaging to reach multiple audiences with varying levels of technical knowledge.

Developing trade show materials for the sexy world of woodgrain designs in the surface industry (laminates) is unusually rewarding - with this company. Much like fashion, every year has a starring lineup.  This year's custom-stamped packing crates transported customers to the backstories and origin of chosen categories in an editable format – so specific patterns could be removed as they became unavailable during the show.